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Latest Articles
Consumer Study
- BY Andrej Jama
- September 2025
Collagen supplements have exploded in format diversity, from drinkable shots and mixable powders to pill capsules and candy-like gummies. A blinded home-use consumer study in July 2025 examined how these different formats influence consumer behavior and perceptions when brand bias is removed. The findings reveal striking contrasts: formats that are...
Beyond Skincare
- BY Primož Artač
- August 2025
The future of beauty-from-within does not lie in new ingredients. It is in the format that delivers them. While Western brands remain locked into dry formats due to outdated infrastructure, Asia has already proven that liquid nutricosmetics, daily collagen drinks and beauty shots, drive higher retention, premium pricing, and stronger...
Research Update
- BY Uroš Gotar
- July 2025
A recent meta-analysis by Myung & Park (2025) claims there is “no clinical evidence” that oral collagen supplements help aging skin. This bold conclusion is based on subgroup analyses suggesting that collagen only works in industry-funded or lower-quality trials, disappearing in independent or high-quality studies. However, a closer examination reveals...
Beyond Skincare
- BY Primož Artač
- September 2024
As the global beauty industry shifts toward wellness-driven solutions, nutricosmetics are emerging as a key growth area, with Shiseido leading the charge. This memorandum explores Shiseido’s quiet but influential role in shaping the nutricosmetics market, drawing on decades of expertise and its Collagen line, a hallmark of its beauty-from-within philosophy....