Category: Market Trends

Market Trends

When “Alive” Is Optional: How Postbiotics Are Reshaping the Supplement Market

  • BY Andrej Jama
  • October 2026
For most of the modern probiotic category, one requirement has shaped nearly every aspect of product development: microorganisms must remain alive. That requirement influences manufacturing, storage, packaging, shelf life, and, ultimately, which product formats are practical. It also created a powerful consumer shorthand – more live bacteria must mean a better product. Postbiotics challenge that assumption.
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Market Trends

From viagra to GLP‑1: how metabolic control will rewrite the supplement aisle

  • BY Primož Artač
  • April 2026
GLP-1 doesn’t just reduce consumption. It changes what people can tolerate, what they fear losing while losing weight (muscle, micronutrient sufficiency, appearance), and how they shop (search behavior, basket composition, retail merchandising). The winning response is GLP-1 Companion Care, a protocol-based supplementation (protein, micronutrient density, GI tolerable formats) designed around the realities of suppressed appetite and delayed gastric emptying, and not around the fantasy of “natural Ozempic.”
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Market Trends

The Largest Undersupplied Opportunity in Beauty: Consumers Have Already Moved – Where Is the Industry?

  • BY Tomaž Kalin
  • December 2025
Are we over-invested in formats consumers no longer truly value? Have we been building strategy around what’s easiest to produce, not what’s most profitable to sell? And if there is a structural white space sitting inside our existing category, why haven’t we seen it sooner?
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Metabolism Management

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