Category: Market Trends

Market Trends

GLP-1 doesn’t just reduce consumption. It changes what people can tolerate, what they fear losing while losing weight (muscle, micronutrient sufficiency, appearance), and how they shop (search behavior, basket composition, retail merchandising). The winning response is GLP-1 Companion Care, a protocol-based supplementation (protein, micronutrient density, GI tolerable formats) designed around the realities of suppressed appetite and delayed gastric emptying, and not around the fantasy of “natural Ozempic.”

Market Trends

Are we over-invested in formats consumers no longer truly value? Have we been building strategy around what’s easiest to produce, not what’s most profitable to sell? And if there is a structural white space sitting inside our existing category, why haven’t we seen it sooner?