GLP-1 doesn’t just reduce consumption. It changes what people can tolerate, what they fear losing while losing weight (muscle, micronutrient sufficiency, appearance), and how they shop (search behavior, basket composition, retail merchandising). The winning response is GLP-1 Companion Care, a protocol-based supplementation (protein, micronutrient density, GI tolerable formats) designed around the realities of suppressed appetite and delayed gastric emptying, and not around the fantasy of “natural Ozempic.”