Category: Consumer Study

Consumer Study

Collagen supplements have exploded in format diversity, from drinkable shots and mixable powders to pill capsules and candy-like gummies. A blinded home-use consumer study in July 2025 examined how these different formats influence consumer behavior and perceptions when brand bias is removed. The findings reveal striking contrasts: formats that are easiest and most enjoyable to consume tend to deliver the lowest collagen doses, whereas high-dose formats often pose taste or convenience challenges.