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Latest Articles
Market Trends
- BY Primož Artač
- April 2025
GLP-1 doesn’t just reduce consumption. It changes what people can tolerate, what they fear losing while losing weight (muscle, micronutrient sufficiency, appearance), and how they shop (search behavior, basket composition, retail merchandising). The winning response is GLP-1 Companion Care, a protocol-based supplementation (protein, micronutrient density, GI tolerable formats) designed around...
Ingestible Beauty
- BY Andrej Jama
- February 2026
Skin longevity is evolving from a buzzword into an emerging product category with real market momentum. Major beauty companies are now explicitly framing products around long-term skin health rather than just short-term cosmetic effects. This shift signals that longevity-focused skincare is becoming mainstream in beauty strategy....
Market Trends
- BY Tomaž Kalin
- December 2025
Are we over-invested in formats consumers no longer truly value? Have we been building strategy around what’s easiest to produce, not what’s most profitable to sell? And if there is a structural white space sitting inside our existing category, why haven’t we seen it sooner?...
Consumer Study
- BY Andrej Jama
- September 2025
Collagen supplements have exploded in format diversity, from drinkable shots and mixable powders to pill capsules and candy-like gummies. A blinded home-use consumer study in July 2025 examined how these different formats influence consumer behavior and perceptions when brand bias is removed. The findings reveal striking contrasts: formats that are...
Beyond Skincare
- BY Primož Artač
- August 2025
The future of beauty-from-within does not lie in new ingredients. It is in the format that delivers them. While Western brands remain locked into dry formats due to outdated infrastructure, Asia has already proven that liquid nutricosmetics, daily collagen drinks and beauty shots, drive higher retention, premium pricing, and stronger...
Research Update
- BY Uroš Gotar
- July 2025
A recent meta-analysis by Myung & Park (2025) claims there is “no clinical evidence” that oral collagen supplements help aging skin. This bold conclusion is based on subgroup analyses suggesting that collagen only works in industry-funded or lower-quality trials, disappearing in independent or high-quality studies. However, a closer examination reveals...